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{Ai} is a Japanese character pronounced "i" with the definition of Love. i-Straight (Also known as Love-Straight), is the safest and most effective system for straightening the different types, conditions, and textures of light curls to the most stubborn kinky hair type.

The i-Straight formulas contain natural oils, ceramide and other ingredients to breakdown the bonds. At the same time, it gives the hair back its natural resources and proteins to give the hair a more brilliant natural shine with silkier texture.

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